Hyde Boutique is a high-end women’s fashion destination based in the charming South Island town of Oamaru, New Zealand, complemented by a polished online store that ships nationwide. Curated with a focus on timeless elegance rather than fleeting trends, Hyde showcases designer clothing, accessories, and lifestyle pieces from leading New Zealand and Australian labels such as Deadly Ponies, Karen Walker, Kowtow, Marle, and Alémais. Each collection is selected to offer sophisticated silhouettes, luxurious fabrics, and considered details, from everyday chic separates to statement dresses that move effortlessly from day to evening.

More than just a boutique, Hyde aims to deliver style with heart, creating a warm, personal shopping experience where customers feel seen, inspired, and supported, whether browsing online or stepping into the Oamaru store. The team prides itself on attentive customer service and styling advice, helping women build a modern, wearable wardrobe that reflects their individuality and values, including an emphasis on ethical and locally loved designers. Every purchase supports an independent New Zealand business and the creative community behind the labels Hyde champions, making each piece a meaningful addition to your wardrobe.